Office Hours - Small Group Session - Members Only - 5/10/2023

When: Wednesday, May 10, 2023
Time: 1-2pm EST
Where: Remote (Zoom)
Member's Only Link >
Activate your membership here >
Let's talk strategy for how you are going to land that media hit, or score that sponsor. Bring your big ideas, visions, and successes that you don't think are possible.

If you have Media Contact needs, please also send those so that we may do a Deep Dive for you.

About TuneUp Office Hours

If you are a member of Tin Shingle, you can join Members-Only TuneUps on Wednesdays! These are open for members only, and and not open to the public. This is a safe space for Tin Shingle Members to come in with brainstorms to give and get feedback.

You can turn on your video camera to speak eye-to-eye, or just talk on the phone or through your computer speakers.

In this series, members of Tin Shingle with the Media Kit Membership can call in to workshop any need in their marketing campaign, including:

  • Media Pitching: What a pitch to a certain media outlet should look like, and how it should read.

  • Instagram: How to get sales and create PR opportunities from you posts.

  • Facebook: How do you increase traffic from this platform?

  • Website: The media will circle back to evaluate their website. What are they seeing, and is it clear?

  • SEO: What's your game plan? Let's get one. You don't want to miss out on all that search traffic.

Loving Your Future Self Before You Meet Them - Planning and Planting Now

A young friend wrote in her social media one day that she was struggling. Having a down day. She knew her life was good, and that she was loved, but she felt feelings of failure. She shared it, and people commented back, even though she said she didn’t intend for them too.

There seemed to be a lot of pressure she was applying to herself. I knew the feeling. And I knew the last thing anyone who is trying really hard wants to hear is: “Don’t put so much pressure on yourself.” Ha! hahahahaha.

To comfort her, I tried identifying with her. I do a lot of things, but feel like I don’t do much. I have 3 kids. I have 3 and counting Instagram accounts, 13 email addresses, even more websites, wonderful clients, and lots of hobbies. But I still feel like a failure every day. Because I know the ideas that I didn’t get done. The articles I didn’t write. The people I didn’t reach. The people who I may have let down.

There’s a phrase I first heard from one of Tin Shingle’s longest friends and now a private client of our Training Program, Galia Gichon. When she was giving me financial advice and helping me shake up my revenue models, she referred to my “Future Self.” It was the first time I’d heard that phrase. She said I was saving money or investing in things to set up my Future Self. Caring for that future self made doing these savings activities easier. It was no longer me right now. It was my Future Self who I didn’t know yet, but I wanted to protect.

As a Current Self who is in the middle of reclaiming herself, I swirl around in different emotions. Some strong, some soft, some slurpy. I’ve always been an advocate of forgiveness of one’s self, but sometimes it seems like so much forgiveness.

Yet still, the forgiveness is necessary. Never goes away. But I’ve been doing better at remembering the little things that I do get done that contribute to my longer path.

Days before my young friend had posted her vulnerable message, one of my own friends had given me some advice. I had called them during the work-day, an action we only reserve for Really Important Things. I called them during an Unsure Moment. It was a moment where I was trying really hard for something, and I seemed to be getting nearer to it, and then I got scared. My foundation of what I thought I needed to do started kaleidoscoping. I called them to get their input.

They reassured me that I was correct, and reinforced it with: “I’ve talked to Yesterday You, and Tomorrow You. And Today You doesn’t know this, but Tomorrow You will thank you.”

What has helped me is knowing that what I am doing right now, today, the little things or the big things, is helping me tomorrow. What I have realized is if I do something out of fear, it won’t come. I tend to find success when I do things out of beauty. That feeling jazzes me, has me vibing, and I get going again.

If you get into a panic, remember that it is momentary. Next, eat some vegetables. And/or journal it in a quiet moment. Then, think of your Future Self. Do it for them. In moments of courage, set things up for yourself to be accountable to. That you never would have done in your down state. When you’re up, set it up. And then show up.

Tomorrow You will thank you.

Timeline Of Elon Musk's Twitter Takeover From 2022 - Tracking The Weird And Wonky

Elon Musk became the owner and CEO of Twitter on October 27, 2022, after acquiring the social media company for $44 billion. Before the deal was sealed, 19,000 tweets showed his long time complications with Twitter.

Below is a timeline of events and the changes implemented under Musk’s leadership.

December 20, 2022

Musk announces he will step down as CEO once he finds a replacement

December 14, 2022

Musk suspends the Twitter account that tracked his private jet and introduces a new policy prohibiting posting someone’s real-time location details. Newsletter platform Revue shut down.

December 12, 2022

Twitter relaunches Blue Verified.

December 9, 2022

Musk announces plans to free up inactive accounts

December 8, 2022

Musk promotes the release of part two of the “Twitter Files.”

December 2, 2022

Musk promotes the release of the “Twitter Files.”

November 25, 2022

Musk mentions creating his own phone if Apple and Google remove Twitter from their app stores.

November 24, 2022

Musk announces ‘amnesty’ for suspended Twitter accounts begins next week.

November 19, 2022

Musk reinstates Trump’s Twitter account.

November 18, 2022

The deadline for Twitter employees to accept Musk’s ultimatum passes; many decide to leave.

Musk publishes a poll on Twitter asking whether he should reinstate the account of Donald Trump.

November 17, 2022

A majority of Twitter employees reportedly reject Musk’s ultimatum, opting to leave the company.

November 16, 2022

Musk issues an ultimatum to Twitter staff, asking them to commit to “hardcore” working conditions with longer hours and no remote work or get leave the company with three months severence pay.

November 15, 2022

Musk fires employees for criticizing him in a private Slack channel.

November 14, 2022

Musk turns off “bloatware” services which he claims isn’t necessary for the site to work

November 12, 2022

Under Musk’s leadership, Twitter fires an estimated 80% of contract employees without no advance notice.

November 11, 2022

Musk pauses Twitter Blue subscriptions due to fake accounts impersonating brands and public figures.

November 10, 2022

Musk warns about a dire money situation and believes Twitter could go bankrupt.

November 9, 2022

Twitter launches a new verification system, with all users receiving a blue checkmark by purchasing Twitter Blue.

November 4, 2022

Musk lays off half of Twitter employees to cut costs

November 1, 2022

After facing criticism from Stephen King after Musk confirms plans to charge $20/month for verification, Musk has a counteroffer.

October 27, 2022

Musk and Twitter close the deal, making Musk the new owner. Musk immediately fires CEO and top executives.

October 26, 2022

Musk tweets a video of him carrying a kitchen sink into Twitter headquarters - referring to the “let that sink in” internet meme as he changes his Twitter bio to “Chief Twit”

October 20, 2022

Musk told investors he plans to cut nearly 75% of Twitter’s staff.

October 4, 2022

Musk proposes to seal the $44 billion ($54.20 per share) deal to own Twitter on the condition that Twitter drops its lawsuit.

July 12, 2022

Unable to come to an agreement, Twitter formally launches a lawsuit against Musk after he tried to back out of the acquisition.

July 8, 2022

Musk announces his plan to terminate the Twitter acquisition, claiming that Twitter still refuses to comply with requests for data on spam accounts.

Twitter’s chairman, Bret Taylor, says that the board plans legal action to enforce the agreement.

June 8, 2022

Twitter’s board complies with Musk’s demands to access data stream of tweets.

This was first reported by The Washington Post.

June 6, 2022

Musk says Twitter is refusing to share data on spam accounts and threatens to terminate his agreement.

May 13, 2022

Musk puts the buyout deal on hold after he learned that 5% of Twitter’s users are spam accounts.

April 25, 2022

A filing with the United States Security and Exchange Commission accepts Musk’s buyout deal

April 14, 2022

Musk offers to buy Twitter for $43 billion, or $54.20 per share, to transform it as “private”

April 10, 2022

Twitter’s chief executive, Parag Agrawal, said on Monday morning that Musk had declined the offer to join Twitter’s Board of Directors

April 4, 2022

A securities filing reveals Musk is Twitter’s largest shareholder, with a 9% stake in the company.

Musk is invited to join Twitter’s board of directors.

March 25, 2022

Musk begins openly criticizing Twitter with the principle of free speech - an “essential to a functioning democracy.”

Love Letter To You, Business Owner, For This Valentine's Day

Dear You,

This is a love letter written to all of the hustlers out there. All of the business owners, creators, makers, and organizers. For Valentines Day, you need to hear this.

Creator: you did this. To maintain this, is hard. To maintain this, means your heart needs to be in it every day. You are the main person who believes in you. If you don’t believe in you, things will fall apart. If you don’t believe in you, things you created will dry up.

But they won’t die. Not if your heart is still beating. Not if it’s a good idea. The good idea you know should be made. It just needs a special breath of air. To breathe life back into it. And you will do that every day. And if you need to step away, to take more oxygen for yourself directly, that’s okay. Your creation will be there waiting for you.

You may have new creations on the horizon. Those may replace what you are doing, or they may be in addition. Only you will know how to absorb. You will hire the people you need to. You will move office locations as you need to. You will buy more property as you need to.

You do you, Creator.

We are here for you. To support you and to buy from you.

Create for us. We need you.

New Template: Simple Social Content Planner

Content planning can take many forms. The organization of it can look very different before it makes it to a published platform.

Tin Shingle's new Simple Social Content Planner is your monthly and weekly spreadsheet for when a certain post should be written.

Looking at this Template is less-involved than looking at Planoly or Hubspot. The purpose it serves is to help you organize before you create a finished post to schedule at your social platforms of choice.

For those unfamiliar with Planoly, this is a tool you can use to schedule and post finished Instagram posts in advance. It was created before Instagram allowed for scheduling within its own platform.

Members of Tin Shingle can download this template for free. For everyone else, there is a one-time fee, and then unlimited access is available for when updates are published. This template is a companion to Tin Shingle’s more comprehensive Editorial Content Planner.

Activate your membership with Tin Shingle today.

Trending News Stories: Jacinda Ardern, Alec Baldwin, 50th Anniversary of Reproductive Rights

When you're pitching the media, you need to have fresh ideas. One pitch email to 10 media contacts will not do. You need to keep pitching different angles. This is what PR professionals do, and this is what you must do too, dear Business Owner (or Communications Director, Marketing Director, or Intern tasked with this large task of getting organic (free) media coverage for your business).

One way is to piggy back on trending news stories. This is when a big announcement or development comes out, and your product or expertise may have just the thing to say about it.

Let the following stories inspire you. Then come into Tin Shingle's Pitch Whisperer to discuss how you're going to pitch it. Hold yourself accountable, and do it!

If you feel you're too late - ignore that voice. Your possible news story can keep the topic talking.


Trending News Stories Right Now

The 50th Anniversary of Reproductive Rights
Many news outlets picked this up and reported on this date. According to ACLU: "January 22nd marks the 50th anniversary of Roe v. Wade, the landmark Supreme Court case that codified the right to an abortion. But this year on January 22nd, we’ll largely remember this anniversary as the one that wasn’t. For 49 years, Roe helped to allow people who could become pregnant decide what was best for them and their families, but on June 24th, 2022, the Supreme Court overturned Roe in the case of Dobbs v. Jackson Women’s Health. Since then, bans on abortion have taken effect in 13 states, and courts have blocked abortion bans in 9 others, according to the New York Times abortion ban tracker, though this is constantly changing."
How To Pitch:
Don't limit yourself here. Many businesses, creators, artists and other professionals have relevant stories to tell here. What's your angle?

  • Authors: What part of your book touched on abortion? Was your book set in a time when abortions were illegal? Clip a quote from your book, find your angle, and email that to the media outlet you are targeting.

  • Businesses: Perhaps you have a personal story to share. Very difficult to do for you, so only do this if you feel strongly.

  • Organizers: Have you been working on projects that are collecting experiences from people? Share snippets of these stories to the reporter or producer you think is a good fit.

Alec Baldwin To Be Charged With Involuntary Manslaughter in ‘Rust’ Killing
While filming the movie "Rust," the gun Alec was holding and aiming at the cinematographer, went off. A loaded bullet was inside, and killed her. Interestingly, The New York Times carefully phrased it this way: "A gun that Mr. Baldwin was rehearsing with went off, killing the film’s cinematographer." The person responsible for weapons on set, known as the "armorer" also faces manslaughter charges.
How To Pitch:


New Zealand Prime Minister Jacinda Ardern Announces Resignation
We watched her lead the world in her response to COVID. She's announced her resignation, citing many reasons including her new child, her desire to get married to her man, and admitting she "did not have enough in the tank to do [the job] justice," (read the transcript here). When the BBC covered it, they asked/headlined "Can women have it all?" In response, the MSNBC host Ayman Mohyeldin slammed the BBC, saying: "What an absolutely shameful headline by the BBC. When men politicians resign, does the BBC question or imply that somehow they fell short in 'having it all'. This is but one mere example of the reductive and frankly sexist headlines PM Ardern faced during her tenure."

What do you think? Write an article on it on your own company blog, and use that to pitch out to the media as you show your expertise.

Use Tin Shingle’s Pitch Whisperer To Help You

Tin Shingle’s community is here to support you. Pitching the media is often done in a vacuum. All by yourself. The Pitch Whisperer Forum allows you to have feedback, possibly tweak your pitch, and keep pitching.

Activate your membership with Tin Shingle today.

Office Hours Today Small Group Session - Members Only - 1/25/2023

Office Hours

When: Wednesday, January 25th, 2022
Time: 1pm-2pm EST
Where: At your computer or on your phone.
Zoom Link: Click Here for the Zoom Link. You need to be logged into your Tin Shingle account.
Required: Membership with Tin Shingle. Join today.

Bring it!

Who are you pitching? Which Media Contacts do you need updated? Bring it to today's Office Hours TuneUp.

This Open Office Hours TuneUp is for members of Tin Shingle who are pitching the media, and are getting stumped, need new ideas, or had great success and need to keep going.

Also come in if you are pitching for Sponsorships and Grants.

These are small-group sessions where there could be one or five members on the call. This is a great opportunity for you to get one-on-one assistance.

Katie Hellmuth is your moderator, and she looks forward to strategizing with you to get the word out about your business.


Activate your membership here. Be sure you're logged in to Tin Shingle, and get the Zoom link here to join the interactive session where you get to bring your media celebrations, challenges, and needs.

Today for MLK Day: Listening To "I Have A Dream" and Reading "Letter From Birmingham Jail"

One thing to do today for MLK Day is to immerse yourself in words written by Dr. Martin Luther King, Jr.  Having the context to the quotes is crucial to understanding where the quotes came from. This will also be a refresher history lesson from the days in elementary school where you may have studied Dr. King and the Civil Rights Movement he amplified.

To do this, you can listen to the full transcript of the "I Have A Dream" speech, provided by NPR, and you could read his "Letter From Birmingham Jail," provided by California State University Chico.

Today I was fortunate to cover and participate in a local parade march for Dr. Martin Luther King Day in Beacon, NY. The parade kicked off a day of programming from the Southern Dutchess Coalition which featured several speakers, including the author Jeanette Shelton Brisco, who wrote the memoir, From Duck Hill to Fishkill.

Ready To Stream: [PR] TuneUp: What To Pitch During August 2023

TuneUp: What To Pitch During August 2023

During this podcast, find out ideas for what to pitch the media during August. In this hot summer month, you should have been pitching cool Holiday Gift Guides, and you still have some chances. This is a great time for long-lead follow-up.

We will go over magazine Editorial Calendars that are in Tin Shingle's database that normally members only can see.

MEMBERS OF TIN SHINGLE (FREE)

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.

NON-MEMBERS ($65)

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.

Your Content Plans For 2023 - Tin Shingle's Editorial Planning Calendar

By Katie Hellmuth
Creator, Tin Shingle

It’s time!!

To really use Tin Shingle’s 2023 Editorial Content Planner to contain your publishing ideas for what you need to put on your company blog, newsletter, and social media posts.

This is an Excel spreadsheet that you can download from the Tin Shingle website, and then upload to Google Drive to connect your entire team with. Connect yourself with it on your phone from wherever you are.

FREE: Free for Tin Shingle Members. Join now so that you can come into the community to discuss how to use the calendar on our Tin Shingle Open Office Hours (Idea Sessions) or in the online Forum. Already a member? Simply Log In and click here to download this template for free.

$75: Buy it and get lifetime access. You will get the following year and updates every time they are uploaded to the Tin Shingle website for free.

Here’s what it looks like at a glance. Use this to visually see when articles or social media posts need to publish. Use this in conjunction with social media planners you use, like Planoly. Those will physically execute the posting. But it may be easier for your team to congregate around this one, and then carry out what they need to do on other organization platforms. Click here to learn more.